Challenge: Build Qualified Pipeline
Build a qualified sales pipeline by targeting organizations using Global ERP on Cloud with 50+ users. The focus was on identifying prospects with compute platforms over 2.5 years old and exploring migration opportunities to public cloud solutions, leveraging micro-segmentation to drive engagement and capture high-potential leads.
Solution: Business Value Chain Framework
- Micro-segmentation Campaign for Global ERP on Cloud with 50+ users, current compute platform more than 2.5 years old and open for a public cloud.
Results: Achieved run-rate of 100+ new ERP sales per year
- Built a Qualified Pipeline of $2.25MN+ and tracking $800K+ of Closures