Challenge: Build a comprehensive Channel Marketing Demand Center and drive channel revenue growth
The company was looking at working close to the partner ecosystem for setting up a long term markering process which included the campaign planning, & execution + the partner co-funding the campaigns.
Solution:
- Channel Marketing Campaigns from Planning to Execution
- Lead Tracking till Closure
- Improve Campaign Performance and Partner Revenue Delivery performance
Results:
- Over the 3+ years, delivered 125+ campaigns, across 40+ partners with a total of $150MN+ Qualified Pipeline and tracking $35MN+ of Closures